The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been integral to traditional marketing and business. I have noticed that funnels designed for Internet business are becoming increasingly popular.
Truth is, people are eager to know more about this strategy for marketing and how they can apply it to their marketing efforts on the internet. You can read on to learn more about how to use the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. In this case, the use of the term funnel is to visually describe the process of selling from beginning to the conclusion. The term funnel is a term utilized to define the sales process due to its more extensive entry point to "Unqualified Prospects", and an opening that is smaller for conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects" These are people who could need your products or services however, you've never contacted them before. After a series of sales calls and offers later you've contacted people who have bought your products or services.
Another reason why a lead-generation funnel concept is effective is the fact it allows you monitor potential prospects at different levels of the sales process. The sales funnel allows you to anticipate the amount of potential customers who will eventually be customers by determining the qualified prospects at each step.
A sales funnel can aid you in determining where your sales process is failing or successful, or whether your campaign isn't attracting enough prospects. This data will help you determine what your primary goal should be and how to keep sales at the right amount. It is used to gauge and manage the customers sales process.
The Front - End or Sales Funnel The top
Your sales funnel's top is the most active and most crucial part of your sales process. It is constantly tested. There is no limit to your creativity or resources when it comes to front-end strategies.
The front-end goal is to get new customers and convert them to buyers.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you offer. This is when the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They've taken action which suggests they might be interested in your product or service.
Your front-end must be able drive specific traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best methods and resources to do this.
There are a variety of ways to "qualify","qualify" the "Unqualified Prospect". A squeeze page is among the most effective ways to "qualify" the prospects who are not qualified. It allows you to provide something valuable that is relevant to your products or services, that customers can get at no cost or at a greatly discounted cost by requesting their email address. The products offered vary from newsletters, video, e-mail courses, eBooks, related reports and more.
The front end of your sales funnel is the point where potential customers are drawn to your company. The back-end is what we need to focus on.
The End of the Funnel, or the Back-End
The back-end (or the bottom) of the sales channel is where the majority of profits and sales occur. It is where you will typically find more expensive products there. Basically these would be relevant to the same niche but delivered in a different format, such as video, audio live interaction, or private consultation.
The main difference between front-end and back-end is the kind of client, and also the price of the service or product that are offered.
While it's true that just a small percent, say 1-2%, from the total number of people who enter your front end will finish up at the back end. It's okay, because this tiny group will be investing much more money.
While front-end services and products might be cheaper than $100, back-end services and products typically cost at the range of hundreds to even thousands. This means that the bottom of the sales funnel, or back-end, the main source for income for your Internet company. It is also the most predictable and secure area of the process of selling.
The sales funnel can be as simple or complex as you would like to make it, as long as you have the right resources and the right ideas.
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